Saturday 24 May 2014

What's Really Wrong With Google?


Google is the 52nd richest company in the world, exceeding even Facebook at 510th place. The word "google" has even become a verb. What's not to like?
Well... Google often fails to serve people who search it or the people trying to get their sites noticed. All too often Google's results completely miss the mark.
Like when you want the black box theory in microeconomics and you get results about the black box on airplanes. Or when a patient on warfarin needs the amount of Vitamin K in a particular food, clicks links and finds nothing.
In my eyes there's plenty wrong! I'm an ex-librarian, privy to a world most people have no idea exists. Nor do they have any idea what we really do.
Doctors, lawyers, cops, and politicians all have numerous movies and TV series in which they are venerated for their skills, but the lowly librarian is relegated to the back of the bookmobile where she peddles not books but a laxative to constipated patrons (in complete violation of our profession's ethics).
The stereotyped image of librarians on TV and in movies is dismal. To find a facsimile of a real librarian, you have to go back to the golden era of Spencer and Hepburn to dig out the film, Desk Set.

What's Really Wrong With Google?

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